EA Make Sure that Battlefield 4 is to land the next generation PS4

EA | CTO of Electronic Arts chief technology officer of Rajat aneja and CFO Chief Financial Officer Blake Jorgensen hosted Earlier today, Morgan Stanley's Technology, Media and Communications Conference to share the next generation of EA's strategy. Including the PS4 and next-generation consoles, and Battlefield4 | Battlefield 4 "plan. 

First, EA announced Sony | Sony PlayStation Assembly 2013 on news very pleased. The same time, EA internal preparations of the fourth generation of the next generation of gaming are in abundance, is unmatched by previous generations change. Failed to appearances on the PlayStation Assembly does not have any meaning, we need to maintain a balance in each platform. From now until E3 announced many game content ... I've seen the new "Battlefield | Battlefield" games, the effect is very alarming. 

The host of this generation have the processing power for a developer's dream to unfold. PS4 and new Xbox than PS3 and Xbox360 skills 8-10 times as strong, so we do not need to tie our game performance. 1080P and 60, and an unprecedented gaming experience is coming. Next-generation consoles to the PC architecture structures, used to take months now only need a few days of work time. 

Next-generation game console, EA will also have a new work appears. Of course, EA has already begun since last year, next generation game production, and invested a total of one hundred million U.S. dollars for the next generation of R & D, EA assumes that the next generation of Xbox and PS4 same period in 2013 holiday sale. In contrast, the production of the next generation of gaming expenses increased by 5-10%, may increase with the expansion of the scale of the next game production. EA may support the increase in R & D funding through layoffs. 

In the next generation of gaming on the selling price, EA is no consensus on a temporary, perhaps an increase of $ 10 to $ 69.99 in the first and early, along with the drop back to $ 59.99 in the late mature. EA earnings in the next generation of important works needs unprecedented high, and the company hopes to cash flow-based. 

EA before the game brand, is now slightly less several comparison, but the scale of the game brand more huge. So far a total of 15 core game brands. Has two giant game series in contrast to another publisher, here alluding Activision | Activision Call of Duty | Call of Duty "and" Skylanders: Spyro's adventure | dragons Spyro Adventure "EA want to be able to continue to support their existing series and research and development of new works, although they feel may be difficult with Activision, relying on two game series can be substituted into the 50% of the annual income. EA game in the next generation, and promotion expenses will be reduced, because the existing EA Games, EA has to bypass the media, information to communicate directly with the players. 

EA day now handle more than 50T network game data, will want in the future EA games and experience more effective improvement such as mechanical learning skills. 

Rely on "Battlefield3 | Battlefield 3 DLC content a profit of $ 15 million, relying on the launch of the DLC, but to attract more players to buy the works this year. Micro-transactions, EA is trying to get players to pay to speed up the game equipment to unlock, and has been successfully tried. This mechanism in the case to ensure game balance and experience extended to all EA games. 

In the social aspect, the EA's performance is not satisfactory, of course, does not fail. "Planet vs. Zombies | Plants vs. Zombies" and "Bejeweled | gem Sensation" continued landing more game platform.

Source From:  www.sina.com